Hi, I’m Joy.
It’s great to meet you.

Discover your unique beauty

I’ve always looked after myself and valued presenting my best self to the world. In the moments when I felt confident, knowing that I looked great, I was much more apt to step into opportunities and take bold, courageous actions.

The problem was that I was inconsistent with my outfits. I had about a 50/50 success rate in creating outfits that I looked truly great in, and that’s a high failure rate. That meant that 50% of the time, I was wasting money and feeling crummy in clothes that didn’t work for my unique colouring or body structure.

Then I discovered that there is a science and system for colour and style that anyone can follow to honour and discover their unique beauty, and I’m here to guide you through that.

Personal Colour and Image Analysis completely demystify the art of getting dressed. Once I learned how to dress for my unique colouring and body structure, I immediately looked refreshed and felt younger. This experience was incredibly transformative for me, and once I knew what was available, I wanted to share it with you.

My mission is to empower women to feel beautiful, successful, and inspired to live their best life.

I want this for me, and I want this for you too!

Contact Joy Today

My values


Thrive in the world

I strive to make a true and lasting difference in people’s lives. Together, we create a safe and powerful space that allows you to step into your highest self. The work we’ll do is not just about colour and style – it’s about you having access to your best self and best life.


Be your own version of beautiful

True style arises when our clothes are a natural and authentic expression of ourselves. When our inside and our outside matches there is harmony, power, and freedom. There is nothing more beautiful than having the courage to show the world who you really are with your unique style. 


Learn, grow, and live your best life

As human beings we are happiest when we are expanding; we think on a different level, have more clarity, and are more apt to step into new opportunities. As a result, we naturally open doors that were previously closed to us. I want to live a life full of aliveness and expansion and I want that for you, too!


The smart shopper

It’s so easy to be ineffective with our shopping. We’ve all done it! That’s what led me to devise a system for colour and style so you have complete clarity about what works and doesn’t work, right down to the details. My aim is to have you be effective with your hard-earned time and money while having fun creating a wardrobe you love.


Dare to go after your dreams

There is something magical that happens when we courageously step into opportunities that previously stopped or intimidated us. Some of the best actions that you take arise on the days when you feel confident, comfortable, and beautiful. I want you to have these days, every day.

Client love

"Before doing my Personal Colour Analysis and Personal Image Analysis with Joy, my closet was mostly black and grey with a little bit of blue. I was so afraid of buying colour and struggled with what would match and look good on me. Discovering the colours that work for me has been a complete game-changer. I'm having so much fun wearing bright colours (I'm a “Bright Spring”) and bright lipstick.

One of the surprising results has been that I've never been much of a shopper but during my recent extended stay in Mexico, I found myself finding fantastic outfits in stores because I'm confident with what colours and styles will work for me. I have friends and clients constantly commenting on how vibrant and good I look. Joy has definitely found her calling and is gifted at what she does."
Jennifer |

Corporate and Grief Coach

"Before my Personal Image Analysis, I was always trying to guess what would look good on me. Sometimes I felt good about my choices and other times I felt unsure. During my Analysis, I could really identify with the styles that were best suited for my face and body and I could see myself comfortably wearing them.

I felt at home with the recommendations and I went out shopping the next day for a dress for my son’s wedding. I felt powerfully armed with what I needed to be successful. I found a dress I loved and bought it without any of my usual hesitation. My son’s wedding became even more special because of how beautiful, confident, and happy I felt. And the compliments didn’t hurt either! I feel much more confident now in my ability to create outfits that make the most of my unique features and that’s a BIG WIN!"
Maria |

Dental Hygienist

"As a redhead with fair skin, before my Personal Colour Analysis, I typically didn’t wear much makeup. I’ve always wanted to have a few bold lipstick shades – especially a red. However, any ginger will know that finding the right shade of red in a sea of lipsticks is impossible! I’ve never been able to find “the right one,” and gave up years ago. In addition, I avoided shopping for clothes as much as possible, as I just find it overwhelming and generally discouraging.

During my Personal Colour Analysis, I learned that I am a “Dark Autumn.” I now have access to an entire rainbow of colours. What’s even more exciting is that I don’t have to waste time trying to figure out the right colours when I’m buying clothes; I can bring my swatch and know immediately if it’s a yes or a no.

Furthermore, during my PCA we discovered my PERFECT shade of red lipstick while wearing the perfect red drape! As soon as I put it on, it was an immediate transformation. Having my colours done has changed my relationship to how I present myself. This was an investment that will save me a TON of time, money, and mental energy for the rest of my life."
Kathleen |

Naturopathic Doctor

"After Joy draped me in different hues, I could see the difference colours make. I could see when the colour was leading, when my face was leading, and when there was balance between my face and the colour. My face would light up when the right colour was draped around me.

I got insight into the array of colours that I am suited for and they’re the colours I like to wear. I also found some new colours to wear: forest green and aubergine. There was this one moment where I saw myself walking into a boardroom in a forest green pantsuit and it felt amazing!

I’ve been having fun experimenting with makeup since my analysis, too. It has simplified my makeup supplies as a result. It was a really fun experience. I highly recommend it."
Kathryn |

Marketing Consultant

"I’ve always gravitated towards creams, blacks, greys and maybe a touch of dark blue. I went into the Personal Colour Analysis session not knowing what colours actually suited me and felt that this process would be the only way to know for sure. I was very excited to see what my colours would be!

Joy introduced the session with passion, enthusiasm, knowledge and confidence. Now I can say, without a doubt, that I am a Dark Winter. I can see how in some colours I can disappear but in my Dark Winter colours I come alive. Joy helped me see this in a way that I hadn’t seen before. It gives me an extra layer of confidence to know I’m wearing colours that make me look my best. This is the best thing you can do for yourself."
Kathy |

HR Administrator & Senior Project Accountant

"I wasn’t feeling great about my body before my Personal Image Analysis session. The last few purchases that I made didn’t look great on me and I told myself it was because of my body. After my appointment I understood that there was nothing wrong with my body; I was just not wearing the styles that are a match for the lines and shape of my body and I felt instantly relieved.

Joy opened my eyes to seeing how I can dress to feel like my best self. Understanding my body shape and what clothes flatter me brings ease and joy to the shopping experience. I now know why when I look in my closet and gravitate towards certain pieces that I feel confident and really great in, it's because I know that my shape is complimented. Thank you, Joy, for this new me!"
Alicia |

Supply Chain Analyst

Here’s to chasing your dreams
in your best outfit.
Let’s talk.